Aspect came to Kingfisher looking to completely refresh their brand and website. The brand needed to be better aligned with their contemporary approach to delivering projects and more representative of their forward-thinking team. The website needed to clearly communicate the core services that Aspect offers and also show off the broad range of projects that they have successfully delivered.
Our creative process
From a brand perspective, Aspect had built up a lot of brand equity over a long period of time. It was therefore important that the creative progression of the brand was treated with respect and that the equity was retained. As such, we took the approach of evolution rather the revolution and gave their well-known “A” icon more form and structure while updating the overall look and feel of the corporate identity with new typography that is better aligned to the Aspect team’s design sensibility and contemporary approach.
The website was then built around the new look and feel set in place by the refreshed brand. The site was developed on the user-friendly Business Catalyst platform which allows the team to easily update the site with new projects, services and team members as they continue to grow. We tailored a theme to the updated brand to deliver a website that was creatively on-brand and functionally on-brief.
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