The BlueBrick Hotel had never had a professional logo. Previous owners had thrown together haphazard designs, and this made for very poor presentation and marketing, despite the actual hotel having changed dramatically over the years.
Our creative process
We had to keep the name, but we wanted to add a tagline that accurately represented the thriving live music venue that the BlueBrick had become under the new owners.
We developed the positioning line of ‘Sounds like fun’ which the owners loved, and then set about designing the visual identity.
We wanted to use more modern colours, and give the feel that the BlueBrick was loud and rambunctious. We did this with an unusual block design that took it’s inspiration from the Front of House speakers used by live bands, and then added the speaker cones at the top to finish off the design and tie in to the positioning line.
The client was very happy, and the image of the hotel was completely revitalised.
Contact us now on 07 4637 8893 or send us an email.