Echuca Town and Country Supplies’ image was very dated. They were moving to new premises and the brand no longer served to accurately portray the size or sophistication of the business. This needed to be repaired.
Our creative process
We started with a new name. The old name was very long and convoluted. We did away with it in favour of ‘Kober’, which was an original concept that Kingfisher developed based on research into the ag industry and a desire to position the company as the go-to source for agricultural intelligence. The name is a construct derived from the name of the town where a series of seminal agricultural conferences took place in Europe in the early 20th century. The icon was then constructed from agricultural cogs of varying sizes combining into the outline of a lightbulb.
Words from the client
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