Superbooks

The brief

BRC bookkeeping was entering a new phase and was looking to develop a brand that adequately represented where they owner wanted to take the business. The existing logo had served its purpose and it was time for something better.

Our creative process

After completing our research we pitched the name Superbooks, with the positioning line of ‘Business made better’. The owner loved it and we began to put together the visual identity.

We developed an icon that gives a nod to comic book heroes, and added the royal blue to balance out the energy of the pink which the owner wanted to keep.

The final result looks fabulous and provides the business with not only a professional and energised brand, but also a talking point and theme for use in all marketing initiatives going forward.