The Australian Cricket Society of Queensland had a logo that undersold and dated the image of the organisation. Our brief was to reinvigorate the organisation’s image and make it more attractive to a younger audience of cricket fans.
Our creative process
We started with a new name. The old name was very long, generic and convoluted. We did away with it in favour of ‘The Society’ and then worked to build a brand that whilst having a stylish, classical feel, would also appeal to a younger generation. We ditched the colours in favour of a monochromatic approach, and while keeping some of the cricket iconography, downplayed it so as to reduce complexity. We also added a tagline of ‘Cricket, Community, Charity’ to describe the goals of the organisation.
Words from the client
President, The Society
Contact us now on 07 4637 8893 or send us an email.