Workwear Discounts were like a lot of businesses, in that their business had evolved but their marketing hadn’t.
Our creative process
We began by researching competitors and then developed a positioning line of ‘Extra. Always.’ This was a direct response to comments made by the owner, and the way the business felt it was superior to its competitors. They wanted to make sure this became clear in their marketing as in the past, it had not been well articulated.
Once we had the brand direction we began building the visual identity. The final result was a modern yet still ‘earthy’ brand that encapsulated both the company’s style and messaging.
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