Five Star Life is a consumer technology brand responsible for the distribution of a range of retro turntables through Australian retailers. Having recently launched the brand, Five Star Life needed a new website that showcased their product range without looking like a typical consumer technology website. It needed to be clean and contemporary but aligned to the feel of their products.
Our creative process
Consumer technology sites are typically very product and specification focussed. Given the brief was to avoid that, we created a look and feel for the website that captured the lifestyle associated with these very cool turntables. There was a big focus on selecting and treating images in a way that blended the old with the new to create a website that had a contemporary but retro feel about it. Music is a lifestyle, not a product so it is important that visitors to the Five Star Life website feel the benefits of owning one of these beautiful turntables.
Words from the client
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