Partners in Recovery (PiR) is a federally funded initiative designed
to involve multiple agencies and organisations in better health outcomes
by using a collaborative approach.
PiR required a logo that all partners could use and that would signal the collaborative nature and positive energy of the initiative.
Our creative process
Because of the widely varied nature of the stakeholders and the audience and the variety of outcomes, we avoided using any elements that would ‘narrow’ the focus of the brand. We chose circles to represent the different organisations involved – they overlap like links in a chain. By working together, the whole is stronger than the sum of its parts and there are greater benefits for everyone.
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