Vaper

How do you give a multi-use tradie spray a personality of its own? For Vaper Industries, we brought its “made by tradies for tradies” character into every part of the brand.

The opportunity was to make a practical product feel instantly at home with its audience. We created the logo, bottle label and packaging tape as a connected identity, bringing the same personality to the bottle on the worksite and the parcel arriving at the door.

We extended that approach to the website, pairing Vaper’s cheeky, straightforward tone with product information that explains its many uses and makes buying easy.

The result shows the value of thinking beyond an individual design. Product, packaging and website work together to tell one clear story, giving Vaper a consistent presence wherever customers find it.

For businesses with a great product, that connection can make all the difference: a brand that expresses what makes them worth choosing.